Diamonds in the Rough Adventures was established in 2018 by business partners Jo and Michele. Having worked together in the adventure fitness industry for several years, coaching teams of women from around Australia to take on local and overseas treks, they saw first-hand how important quality preparation is to the success and enjoyment of a trekking holiday. The opportunity to share their passion, expertise and experience, to prepare everyday women in their local area to get trek-ready and to experience the thrill of taking on a challenge and succeeding, led to the establishment of Diamonds in the Rough Adventures.